Our Story

Delicious, Satisfying, and Sustainable —
we believe plant-based food has the power to change the world better place.

Our mission is simple: to craft plant-based Japanese cuisine that surprises your taste buds, satisfies your soul, and contributes to a better world. From a single dream to an expanding global community, here’s how it all began.

Turning the Impossible into Reality

It all started with a simple but ambitious idea. Founder Atsushi Ishida left his corporate career to pursue a groundbreaking vision: to open a plant-based ramen restaurant. At the time, vegan ramen was nearly unheard of, and many doubted it could succeed. But Atsushi's belief in making the impossible possible, Atsushi embarked on his journey.

After training in Japan, Germany and the Netherlands, Atsushi met Chef Megumi in 2017. Chef Meg, a talented vegan chef with years of experience in both Japan and the Netherlands, joined Atsushi to bring this vision to life. Together, they crafted Men' Impossible’s menu—a celebration of Japanese culinary traditions reimagined for a sustainable world. The dishes embodies the heart of Men' Impossible—innovative, authentic, and impossibly delicious.

Fresh, Local, and Sustainable

Our noodles are the heart of every dish, handmade fresh each morning in our restaurants. This ensures every meal is fresh, high-quality, and sustainably produced. By preparing just what’s needed each day, we ensure every meal is as fresh as possible while minimizing food waste—a commitment we’ve upheld since day one.

Our menu are designed to source as much as ingredients locally, reducing food miles while supporting regional producers. We’re driven by the belief that delicious food shouldn’t harm the society and people who share our precious planet with us.

Expanding the Community

In 2020, Atsushi met Akihiro, a seasoned restaurant manager with experience in Japan’s renowned ramen scene. Akihiro was drawn to Men' Impossible’s mission and decided to joined the journey. He took over the restaurant during the challenging early days of the COVID-19 pandemic. Together, expanded Men' Impossible’s reach, bringing plant-based ramen innovations to new locations and collaborating with like-minded partners across the globe.

Today, Men' Impossible is proud to call Amsterdam home while sharing its vision with the Netherlands, Belgium, the UK, Japan, and beyond. By combining Japanese traditions with the Dutch values of sustainability and inclusivity, we’re growing a vibrant community of plant-based ramen enthusiasts.

It all started with a simple but ambitious idea. Founder Atsushi Ishida left his corporate career to pursue a groundbreaking vision: to open a plant-based ramen restaurant. At the time, vegan ramen was nearly unheard of, and many doubted it could succeed. But Atsushi's belief in making the impossible possible, Atsushi embarked on his journey.

After training in Japan, Germany and the Netherlands, Atsushi met Chef Megumi in 2017. Chef Meg, a talented vegan chef with years of experience in both Japan and the Netherlands, joined Atsushi to bring this vision to life. Together, they crafted Men' Impossible’s menu—a celebration of Japanese culinary traditions reimagined for a sustainable world. The dishes embodies the heart of Men' Impossible—innovative, authentic, and impossibly delicious.

Turning the Impossible into Reality

Fresh, Local, and sustainable

Our noodles are the heart of every dish, handmade fresh each morning in our restaurants. This ensures every meal is fresh, high-quality, and sustainably produced. By preparing just what’s needed each day, we ensure every meal is as fresh as possible while minimizing food waste—a commitment we’ve upheld since day one.

Our menu are designed to source as much as ingredients locally, reducing food miles while supporting regional producers. We’re driven by the belief that delicious food shouldn’t harm the society and people who share our precious planet with us.

In 2020, Atsushi met Akihiro, a seasoned restaurant manager with experience in Japan’s renowned ramen scene. Akihiro was drawn to Men' Impossible’s mission and decided to joined the journey. He took over the restaurant during the challenging early days of the COVID-19 pandemic. Together, expanded Men' Impossible’s reach, bringing plant-based ramen innovations to new locations and collaborating with like-minded partners across the globe.

Today, Men' Impossible is proud to call Amsterdam home while sharing its vision with the Netherlands, Belgium, the UK, Japan, and beyond. By combining Japanese traditions with the Dutch values of sustainability and inclusivity, we’re growing a vibrant community of plant-based ramen enthusiasts.

Expanding the Community

Our mission knows no borders.

We collaborate with partners globally, helping them create new ramen concepts, develop menus, and introduce impossibly tasty dishes to their communities.
We are around the world, to bring impossibly tasty ramen to your menu!

NL

Men’ Impossible
Amsterdam
Kitchen Impossible
Amsterdam
Ramen ISM
Amsterdam

UK

Ramen Hiro
London

Belgium

KĀMEN
Charleroi

Austria

Kinka Ramen Bar
Vienna

japan

Fukushimaya
Tokyo
Noodle Stand Three P’s
Matsumoto
Flagship Store
Menu-supervised Store

Join the Impossible Journey!

Explore franchise opportunities, business collaborations, or career openings with Men’ Impossible.

Let’s create something extraordinary together!

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